Posted on July 1, 2009 - by Gavin

Google to bring free text information to Africa…

Strategy Eye um4syjrzwb

Google is partnering with technology and microfinance charity the Grameen Foundation to provide an SMS texting service designed to help impoverished Ugandans gain access to online information. Google SMS will allow mobile owners to text free requests for information such as weather forecasts and sexual health advice.

The service will also provide a virtual marketplace and be accompanied by Google SMS Tips, which the company says provides a search-like experience through SMS.

Fixed-line telephones and internet connections are few and far between in most of Africa, but the continent has comparatively high mobile phone penetration rates. The service will allow Google to reach almost 9m Ugandan mobile phone users who are unlikely to come into contact with the brand in any other way. If the project is a success, it is likely Google will roll out the scheme to other developing nations.

The service will only be available on the MTN Uganda network. Company spokesman Noel Meier says: “We are hoping to reach people in rural and disadvantaged communities while we build up a new line of business for the company.”

Source: http://digitalmedia.strategyeye.com/article/d6HWgTMS22/2009/06/30/google_to_bring_free_text_information_to_africa/