Posted on June 25, 2009 - by Gavin

FINO: Bank to the poor…

Business Rediff

Thirty-seven-year-old Sivan Pandiyan had to run from pillar to
post for over seven to eight months to get a meagre Rs 5,000 as
loan from a bank to carry out the maintenance and repair work of
his taxi.

Tested to his limits, Pandiyan finally turned to the Financial
Information Network & Operations Ltd, which came to his
rescue by sanctioning the amount without any hassle.

Thanks to FINO, Pandiyan has been able to repair his taxi to eke
out a living earning Rs 500-1,000 per day.

For many like Pandiyan, FINO has emerged as the helping hand
providing much-needed financial assistance instantaneously,
making it an attractive alternative to banks.

“My husband had purchased a taxi on his own but, after using it
for several years, its condition deteriorated. Since we solely
relied on our taxi for income, repairing it became a necessity,”
Sivan’s wife Peevan Pandiyan told PTI in Mumbai [ Images ].

“We did not have any money and the banks were not ready to
provide us the loan we needed so badly. One day, we learnt from
our neighbours about FINO and we applied for a loan which was
sanctioned immediately,” Pandiyan said.

The Rs 5,000 loan provided to Pandian was repaid in five months.

“What we found very gratifying was that FINO helped us in
complying with all the formalities and, most importantly,
sanctioned our loan almost immediately,” Pandiyan said.

Mumbai-based FINO, a multi-bank promoted company, is engaged in
providing financial and non-financial products and services to
the unbanked rural and urban population. It has enrolled 6
million customers since its inception in 2006.

FINO has come as a godsend for several poor like the Pandiyans,
who are unable to avail of normal banking facilities.

In the last three years, FINO’s success has been phenomenal as is
evidenced by its 6 million customer base. Its services have
become so popular that, in some cases, 4-5 accounts have been
opened by the same family.

That FINO has succeeded in spreading its wings in unbanked
segments is evident from what Mary Paripuran, a business agent
with FINO’s Dharavi (also known as Asia’s largest slum) office,
has to say, “There are also instances when customers themselves
have come forward to deposit or withdraw money before I go and
meet them.”

FINO provides services like FINO Saral (micro credit), FINO
Tatkaal (remittance), FINO Sure (insurance), FINO Plus (recurring
deposit), FINO Parichay (national ID programme), FINO Tijori and
FINO Sayana Ravi (financial adviser) through 4,000 business
agents (bhandhus) in 1,200 locations across 16 states to provide
door-to-door banking facilities.

There are several other customers like Pandiyan who are unable to
avail of mainstream banking. Take Munna Maurya, a bhelpuri vendor
from Mahim (suburban Mumbai), who deposits Rs 20 to Rs 200 with
FINO, depending upon his revenue.

“I deposit an amount every two-three days depending upon my
business. This service helps me a lot — FINO is just like a bank
but without any hassles,” Maurya said.

There are also regular customers like Abdulazeez Dhulkarne, a
salesman by profession, who deposits Rs 300 daily and is a FINO
customer since March 2008.

“The service is easy to use. We do not have to go anywhere. They
come to us everyday either for depositing cash or withdrawing it.
This saves me a lot of time,” Dhulkarne said.

For 18-year-old Priyanka Sontake, the money she is deposting with
FINO will help her pursue admission in a good college. “I’m
awaiting my Class X result. I want to do a diploma in IT but my
family cannot afford the fees. So I thought of saving my pocket
money with FINO along with my mother,” said Sontake.

The company aims to tap the unbanked segments in India and take
banking and banking technology to them pan-India.

“We will continue to provide all our services across the country.
We will penetrate much deeper this year. We still feel a lot of
work needs to be done to cover the unbanked population,” FINO’s
Chief Financial Officer and President (Sales & Marketing),
Rishi Gupta, said.

The company has tie-ups with 10 banks, 20 microfinance
institutions and three insurance companies for providing
smartcards to rural customers and to the unbanked population in
urban areas.

The financial institutions include Corporation Bank [ Get Quote
], Union Bank of India [ Get Quote ], Punjab National Bank [ Get
Quote ], Sewa Bank, ICICI Bank [ Get Quote ], ICICI Lombard,
ICICI Prudential, Axis Bank, ING Vysya Bank [ Get Quote ] and
Life Insurance Corporation of India.

FINO has enrolled more than 6 million people within three years.
With the help of biometric smart cards and business
correspondents, FINO want to enroll 25 million customers by 2011.
Source:
http://business.rediff.com/special/2009/jun/23/fino-bank-to-the-poor.htm